Petra Milički

Music Type
Velesajam Kulture
Ideal City
Recipe Poster
Inventura
Zagreb, javni prostor
Čvor
Fashionist
The Sound and the Fury
Kauboji
Newspaper Anticampaign
H-alter Magazine
Animal Colective

 

 

 

 

— Music Type —
2010 / student project / mentored by Nikola Djurek & Damir Bralić

The letterforms were inspired by various music genres, their visual presentation and its mixture. After a visual research which included logotypes, album covers, posters, and all the visuals sorrounding each music style, I choose 7 most common and most popular music ganres and made a sistem that can bear all of them. The basic skeleton gets additional letter shapes depending on a particular music style. When artist's or band's music styles are mixed, the genres overlap, letters deform each other and make new, unique forms which reflect the nature of the music style. The more complex the music is, the more destructed its letters become. This layering type system can be used in two different ways, one suitable for print and the other for (web) animation. The basic lettershape can be used for additional information on posters, web and other materials.

 

An example of the layering system forming a visual identity of a music festival/event, in print and on the web.

 

An example of animated type system (link - please turn on your speakers and wait for a few moments to start)

 

 

— Velesajam Kulture —
2011 / for Kultura Promjene(SC) / with Niko Mihaljević and Katarina Zlatec

Velesajam Kulture/Culture Fair is a 4-day festival in Zagreb, open to interested participants within all cultural fields (music, theater productions, art, performances, film). Although the festival takes place in the Student Centre building, its participants are individuals that work independently of each other. Therefore, the concept was to create the identity that is both individual and mutual: every event of the festival had its own poster, which was part of the bigger picture – the festival itself. The individual poster in A4 size was the base of the identity – each poster can work on its own, but by arranging them in groups, a programme is formed. Categories were colour-coded so that the observer can easily find things of his/her interest. The billboard was made out of hand pasted A4 sheets, and the leftovers (pieces of billboard) were stamped and used as teasers all over the city. Each color codes one activity (music, performance, visual arts...). The covers for the booklets were also made out of A4 pieces of billboard (bend to A6) and stamped. Each of them was unique.

 

 

— Ideal City —
2010 / Werkplaats Typografie + ISIA Summer School / Urbino

The workshop assignment was to make something (anything) that refers to ‘Ideal City’ - a painting by Piero della Francesca or Lucijan Vranjanin (the author is not certain). The painting shows the ideal city of that time (15th century). The project was inspired by the initial google search results for the word ‘ideal’. Most of the results (web pages, images, texts...) were related to products, services and accompanying ads. I saw it as a great example of Herbert Marcuse’s theory set in his book ‘One - Dimensional Man’. Following Marcuse’s theory I started to wonder what could be an ideal city today. It had to be the one which has the most ideal things to offer or to sell. My new database became the yellow pages, which helped me to find the ideal city by searching firms and companies which call themselves or their products ‘ideal’. In New York City there were over 300 firms and companies with the ‘ideal’ in their names. They cover all the needs and activities in ones life, from food to religion.

 

 

— Recipe Poster —
2010 / for Nikola Đurek

The poster was designed for the exibition at the Klingspor Museum where type designers were asked to send a poster of their favourite food recipe designed with a favourite typeface. The poster was inspired by shopping (grocary) list of the required ingridients. The texts used to cross the certain ingredients are the actual instructions for prepearing those ingredients.

 

 

— Inventura —
2011 / ongoing / student project / mentored by Stipe Brčić & Luka Borčić

Project 'Inventory' has combined two issues - forgotten topics and forgotten spaces. Forgotten topics are refearing to manipulated, ignored or neglected issues in Croatian mainstream media, while forgotten spaces are refearing to abandoned and empty spaces around the city of Zagreb, with an emphasis on once active newspaper kiosks. The project provides an alternative media through a proposal of revitalization of media issues and places where they used to be publish(now empty kiosks), through a combination of two media - the public space in virtual and physical form. Project is devided in three parts, it starts with an online form - an interactive web site, goes through a transformation of the content from online to offline media, and ends in offline media - a print publication.

 

The particular kiosk is choosen for its central location (Savska 11, Zagreb), its owner - the Croatian Ministry of Culture, and the fact that it's been empty for years.

 

The project starts with a website (www.inventura.ws) where every month a new guest editor is invited to administrate the website and curate the topic. The guest editor is an expert in social, political or cultural field and he/she gets to choose a topic from his/her domain that he/she finds forgotten and want's to get it revived. He/she invites and encourages the users (experts, students, bloggers, forum participants and all other citizens) to upload their articles, thoughts or questions on the topic (but also images and new topic proposals), which are then collected in the website's database and edited and commented by the guest editor.

 

The collected articles are then transflated into a print publication and distributed through the choosen kiosk, which is used as a promotion and an announcement of the ongoing topic. (An example of the publication layout with dummy text and images.)

 

 

— Zagreb, javni prostor —
2011 / for Porfirogenet / with Niko Mihaljević

"Zagreb, public space" (Saša Šimpraga, Zagreb, javni prostor, Porfirogenet, Zagreb, 2011) is a series of urbanological studies of parts of Zagreb which are common to all citizens, such as squares, streets, parks, cultural and other institutions. The book also discusses various urban elements such as urban sculpture, the problem of light in public space, street names, etc. It is a book of highly engaged atmosphere, which derives from the author's activism. Besides the historical overview, and current analysis of perticular public space or problem connected to it, the book offers proposals on how to improve the city.

 

 

— Čvor —
2010 / for Contemporary Dance Studio IDA

A one-day-no-budget leaflet for a dance performance that deals with the notion of a knot (which is also the only prop in the performance).

 

 

— Fashionist —
2009 / student project / mentored by Stipe Brčić & Luka Borčić

Fashionist is a spoof magazine. It combines reflections on the absurdity of dictating trends, excessive consumerism and hyperproduction, with the focus on the fashion world. It criticizes the methods which fashion magazines are using to push trends and sell unnecessary products, dictative comunnication style and the problem of losing personal identities by blindly following those enforced fashion trends. The text that Fashionist magazine uses is consisted of well known fashion magazine phrases, the inescapable imperative at the beginning of almost every sentence. To emphasize the often changing trends, the magazine is designed to be a weekly edition of daily changing trends. Every day it promotes one color and one pattern, and ‘allowes’ only the combination of those two. Magazine, also, gives you the ability to ‘be trendy’ just by buying it, so it offers you ‘must have’ daily trends. In each spread there is a template (which you tear – off) for the model with instructions for use in a form of pictograms, so the models can be cut, bend, xeroxed, pasted and in the end of the day thrown in the trash. Every day it offers the same models of jewlery, but in other colors and patterns, which alludes to the absurdity of overproduction and ‘must have’ philosophy, a model of the material (paper) points to the brevity and insignificance of those ‘daily product.’

 

 

— The Sound and the Fury —
2009 / student project / mentored by Nikola Djurek & Damir Bralić

‘The Sound and the Fury’ is considered controversial rather than classical literature and it seeks a less classical form and design. The book is divided into four chapters, each chapter with its own narrator and the type of narration which brings particular complications while reading. Following the plot without using additional sources is virtually impossible. In this book, these additional sources are part of the actual book, in the form of navigation on the inside covers, making it easier to get along. Therefore, problems such as unannounced shifting from one time period to another, ambiguous participants of dialogues and the repetition of the same event in various parts of the book are decreased using simple navigation, marks and color coding.

 

— Kauboji —
2009 / student project / mentored by Stipe Brčić & Luka Borčić

Kauboji/The Cowboys is a play about a play. Eight random men are making a play and transforming into cowboys. Exit is an experimental theater whose shows go through a certain process of formation, beginning a lot sooner than they come to the theater, and lingering in the viewers’ minds long after the show is over. Those characteristics were used to form posters which will follow the process and the philosophy of the show’s creation in three stages. The first stage of the poster traces the initial stage of the theater rehearsals and functions as a teaser, since it provides little information (only the actors’ names). The second stage of the poster appears during the process of the formation of the show and reveals new information, while the third stage, which appears preceding the premiere, contains all the necessary information about the play (and also formes the tartan pattern, which all characters in the play wear). In the technical sense, the process is carried out by using the ‘poster-on-poster’ technology of screen-printing.

 

 

— Newspaper Anti-campaign —
2009 / student project / mentored by Stipe Brčić & Luka Borčić

The ‘newspaper anti-campaign’ is communicating worthlesness of the most read Croatian daily newspaper, who have became corrupted, yellow, sensalionalistic, untrustworthy and unprofessional. The anti-campaign is actually a 5 days action of a pamflet distribution. The pamflets are using the first and the last page of that days newspapers, photocopied. The overprinted illustrations and the texts are instructions and tips on how to use the bought newspaper (from using it as a toilet paper, pickin up your dog’s poop, cleaning, playing games, to hiding behind them or eavesdropping).

 

 

— H-alter magazine —
2009 / student project / mentored by Nikola Đurek & Damir Bralić

H-alter magazine was created as a translation of digital media into print; that is, the texts taken from the ‘h–alter.hr’ (politically and socially alternative web news portal) were shaped into a magazine/newspaper. The magazine is characterized by vertically aligned titles and subtitles, and photographs that extend into the following spread. The front cover is designed only typographicaly to avoid choosing the main title/subject/theme, and so that all the captions could be equaly presented.

 

 

— Animal Collective —
2009 / student project / mentored by Nikola Đurek & Damir Bralić